自媒体经营的血汗史：从零开始到万次觀看者｜The bloody history of self-media management: the counterattack from scratch to 10,000 followers
在這個人人都能當「自媒體人」的時代，光鮮亮麗的數字背後，藏著多少不為人知的血汗史？今天，我想與大家分享我的自媒體經營心路歷程，一段從默默無名到小有成就的故事。
在这个人人都能当「自媒体人」的时代，光鲜亮丽的数字背后，藏着多少不为人知的血汗史？今天，我想与大家分享我的自媒体经营心路历程，一段从默默无名到小有成就的故事。
In this era where everyone can be a “self-media person”, how much unknown bitterness and struggle are hidden behind the glamorous numbers? Today, I want to share with you my journey in self-media management, a story from obscurity to modest success.
懵懂出發，信念成為起點｜懵懂出发，信念成为起点｜Starting from ignorance, faith becomes the starting point
我從小就熱愛分享，無論是寫文章、拍攝短片，還是與朋友討論新鮮事，我都充滿熱情。大學畢業後，看到社群平台崛起，許多人通過經營自媒體實現財務自由，甚至成為有影響力的意見領袖，我心想：「如果別人可以做到，我也可以。」於是，我在毫無經驗的情況下，開設了一個以「先做再說的公司經營生活」為主題的帳號，立志要用內容啟發更多人。然而，信念是一回事，現實又是另一回事，確確實實的血汗史。
我从小就热爱分享，无论是写文章、拍摄短片，还是与朋友讨论新鲜事，我都充满热情。大学毕业后，看到社群平台崛起，许多人通过经营自媒体实现财务自由，甚至成为有影响力的意见领袖，我心想：「如果别人可以做到，我也可以。」于是，我在毫无经验的情况下，开设了一个以「先做再说的公司经营生活」为主题的帐号，立志要用内容启发更多人。然而，信念是一回事，现实又是另一回事，确确实实的血汗史。
I have loved sharing since I was a child. Whether it is writing articles, shooting short films, or discussing new things with friends, I am passionate about it. After graduating from college, I saw the rise of social platforms and how many people achieved financial freedom through self-media and even became influential opinion leaders. I thought to myself: “If others can do it, so can I.” So, I With no experience, I opened an account with the theme of “Business Management Life of Doing First and Talking Later”, determined to inspire more people with content. However, belief is one thing, reality is another, a real history of blood and sweat.
血汗史初期低迷，掙扎中的自我懷疑｜血汗史初期低迷，挣扎中的自我怀疑｜Early slump, struggling with self-doubt
剛開始的日子異常艱難。每天花上數小時寫文章、製作精美圖片，但發布後的點擊數寥寥無幾，甚至有的貼文只有兩三個讚，其中一個還是自己點的。我花了大半把的時間，粉絲數從零漲到30，幾乎全是親朋好友的支持。然而，看到其他人隨隨便便發布一張圖片就能獲得幾千個讚，我不禁懷疑：「是我不夠努力嗎？」，「還是我的內容根本不值得被看到？」有一次，我花了整整兩天製作一支影片，卻只得到十幾個觀看數，那一刻，我崩潰了。半夜坐在電腦前，眼淚止不住地流下來。我想放棄，但內心還是不甘心，因為我始終相信自己的內容有價值，只是還沒找到對的方法。
刚开始的日子异常艰难。每天花上数小时写文章、制作精美图片，但发布后的点击数寥寥无几，甚至有的贴文只有两三个赞，其中一个还是自己点的。我花了大半把的时间，粉丝数从零涨到三十，几乎全是亲朋好友的支持。然而，看到其他人随随便便发布一张图片就能获得几千个赞，我不禁怀疑：
「是我不够努力吗？」，「还是我的内容根本不值得被看到？」有一次，我花了整整两天制作一支影片，却只得到十几个观看数，那一刻，我崩溃了。半夜坐在电脑前，眼泪止不住地流下来。我想放弃，但内心还是不甘心，因为我始终相信自己的内容有价值，只是还没找到对的方法。
The first days were extremely difficult. I spend hours every day writing articles and creating beautiful pictures, but there are very few clicks after publishing. Some posts even only have two or three likes, one of which is clicked by myself. It took me most of my time to increase the number of fans from zero to fifty, almost all with the support of family and friends. However, when I see other people posting a random picture and getting thousands of likes, I can’t help but wonder:
“Did I not work hard enough?”, “Or is my content not worthy of being seen at all?” Once, I spent two whole days making a video, but only got a dozen views. At that moment, I collapsed . Sitting in front of the computer in the middle of the night, tears flowed down uncontrollably. I wanted to give up, but I was still unwilling because I always believed that my content was valuable, but I just hadn’t found the right method yet.
突圍的契機，血汗史迎來第一道曙光｜突围的契机，血汗史迎来第一道曙光｜The opportunity to break through, ushering in the first dawn
血汗史的轉機，往往藏在那些看似微不足道的細節中。有一天，我在一個自媒體經營的社群群組中，看到了這句話：「你必須先了解你的觀眾，才能讓他們想了解你。」這句話點醒了我。我開始反思，過去的內容是不是太以自我為中心，而忽略了觀眾真正需要什麼？於是，我重新定位帳號主題，聚焦在「生活實用技巧與正能量」上，並開始嘗試互動式內容，例如問答、投票、與觀眾分享他們的故事。此外，我還利用數據分析工具，找出哪種類型的內容更容易引起共鳴。就在我改變策略後的一個月，一篇分享「可顏可甜毆吉桑殺手店」的短影音突然爆紅，獲得了幾萬次觀看。這是我第一次感受到自己努力的成果被真正看見，那種被認可的感覺讓我重新燃起了鬥志。
血汗史的转机，往往藏在那些看似微不足道的细节中。有一天，我在一个自媒体经营的社群群组中，看到了这句话：「你必须先了解你的观众，才能让他们想了解你。」这句话点醒了我。我开始反思，过去的内容是不是太以自我为中心，而忽略了观众真正需要什么？于是，我重新定位帐号主题，聚焦在「生活实用技巧与正能量」上，并开始尝试互动式内容，例如问答、投票、与观众分享他们的故事。此外，我还利用数据分析工具，找出哪种类型的内容更容易引起共鸣。就在我改变策略后的一个月，一篇分享「可颜可甜殴吉桑杀手店」的短影音突然爆红，获得了几万次观看。这是我第一次感受到自己努力的成果被真正看见，那种被认可的感觉让我重新燃起了斗志。
The turning point of fate is often hidden in those seemingly insignificant details. One day, I saw this sentence in a social group run by self-media: “You must first understand your audience before they want to understand you.” This sentence woke me up. I began to reflect on whether the past content was too self-centered and ignored what the audience really wanted. So, I repositioned the theme of the account to focus on “practical life skills and positive energy” and began to try interactive content, such as Q&A, polling, and sharing their stories with the audience. Additionally, I used data analysis tools to find out which types of content resonated more. Just a month after I changed my strategy, a short video sharing “Ke Yan Ke Tian Ji Sang Killer Shop” suddenly became popular and received tens of thousands of views. This was the first time I felt that the results of my hard work were truly seen, and that feeling of recognition rekindled my fighting spirit.
@ricemikepi_0601 可顏可甜歐吉桑殺手店
♬ 原聲 – 先做再說 – 先做再說
穩步成長，背後的血汗與堅持｜稳步成长，背后的血汗与坚持｜Steady growth, hard work and persistence behind it
成功從來不是一蹴而就的。那次的爆紅，為我帶來了一小波粉絲增長，但如何維持這股熱度，成為下一個挑戰。我開始投入更多時間研究行銷技巧，學習如何寫吸睛標題、如何搭配視覺設計，甚至連SEO（搜尋引擎優化）都嘗試學習。這段期間，我每天只睡四五個小時，本身在公司就是身兼多職了，晚上就專心思考自媒體如何成長。即便如此，仍有許多時候面臨挫折，例如發布的內容效果不如預期，合作廠商臨時取消，甚至更是遇到根本約不到客戶，或者被客戶嫌棄。但這些都沒有讓我停下來，因為我心裡有個信念：「努力一定會有回報。」功夫不負有心人。我所經營的帳號在一年內從50人粉絲增長到186人，並且開始吸引到品牌的合作邀約。也讓我看到自媒體真正的可能性：它不僅僅是一份工作，更是一個讓人夢想成真的舞台。
成功从来不是一蹴而就的。那次的爆红，为我带来了一小波粉丝增长，但如何维持这股热度，成为下一个挑战。我开始投入更多时间研究行销技巧，学习如何写吸睛标题、如何搭配视觉设计，甚至连SEO（搜寻引擎优化）都尝试学习。这段期间，我每天只睡四五个小时，本身在公司就是身兼多职了，晚上就专心思考自媒体如何成长。即便如此，仍有许多时候面临挫折，例如发布的内容效果不如预期，合作厂商临时取消，甚至更是遇到根本约不到客户，或者被客户嫌弃。但这些都没有让我停下来，因为我心里有个信念：「努力一定会有回报。」功夫不负有心人。我所经营的帐号在一年内从50人粉丝增长到186人，并且开始吸引到品牌的合作邀约。也让我看到自媒体真正的可能性：它不仅仅是一份工作，更是一个让人梦想成真的舞台。
Success never comes overnight. That popularity brought me a small increase in fans, but how to maintain this popularity became the next challenge. I began to invest more time in studying marketing skills, learning how to write eye-catching titles, how to match visual design, and even tried to learn SEO (search engine optimization). During this period, I only slept four or five hours a day. I was wearing multiple hats in the company, and at night I concentrated on thinking about how to grow self-media. Even so, there are still many times when we face setbacks. For example, the content released is not as effective as expected, the partner manufacturer temporarily cancels, or even the customer cannot be booked at all, or is disliked by the customer. But none of this made me stop, because I had a belief in my heart: “Efforts will definitely pay off.” Hard work pays off. The account I ran grew from 50 fans to 186 fans within a year, and began to attract cooperation invitations from brands. It also allowed me to see the real possibilities of self-media: it is not just a job, but a stage for people to realize their dreams.
血汗背後的啟示｜血汗背后的启示｜The inspiration behind blood and sweat
回顧這一路走來，我學到了一些寶貴的經驗：
- 不要低估數據與策略的力量
內容是核心，但策略是推動它被看見的關鍵。了解你的受眾，持續優化你的方向。 - 堅持與耐心是必須的
成功的背後是無數次的嘗試與失敗。如果當初我在一開始低迷的時候放棄，就不會有後來的成就。 - 懂得尋求幫助與學習
不要害怕向更有經驗的人請教，也不要吝嗇投資自己的能力，無論是時間還是資金。
回顾这一路走来，我学到了一些宝贵的经验：
- 不要低估数据与策略的力量
内容是核心，但策略是推动它被看见的关键。了解你的受众，持续优化你的方向。 - 坚持与耐心是必须的
成功的背后是无数次的尝试与失败。如果当初我在一开始低迷的时候放弃，就不会有后来的成就。 - 懂得寻求帮助与学习
不要害怕向更有经验的人请教，也不要吝啬投资自己的能力，无论是时间还是资金。
Looking back on this journey, I learned some valuable lessons:
- Don’t underestimate the power of data and strategy
Content is core, but strategy is key to driving it to be seen. Know your audience and continually optimize your direction. - Persistence and patience are necessary
Behind success are countless attempts and failures. If I had given up when I was depressed at the beginning, I would not have achieved the success I achieved later. - Know how to ask for help and learn
Don’t be afraid to ask for advice from more experienced people, and don’t be stingy about investing in your own abilities, whether that’s time or money.
現在的我：下一站，夢想更大｜现在的我：下一站，梦想更大｜Me now: Next stop, bigger dreams
如今，我的所經營的自媒體帳號已經逐漸在成長之中，擁有幾萬的觀看次數。我也開始更加上手，也更加知道如何去想辦法去思考，觀眾想要的是什麼。這段經歷讓我明白，經營自媒體不僅是技術與努力的結合，更是一場與自己的較量。那些熬夜寫文案的夜晚、看著數據瓶頸的沮喪，以及第一個粉絲留言感謝的感動，都成為了我堅持下去的理由。未來，我仍然會繼續努力，因為我知道，每一份努力終將帶來改變，而每一個故事，都值得被更廣大的人聽見。
如今，我的所经营的自媒体帐号已经逐渐在成长之中，拥有几万的观看次数。我也开始更加上手，也更加知道如何去想办法去思考，观众想要的是什么。这段经历让我明白，经营自媒体不仅是技术与努力的结合，更是一场与自己的较量。那些熬夜写文案的夜晚、看着数据瓶颈的沮丧，以及第一个粉丝留言感谢的感动，都成为了我坚持下去的理由。未来，我仍然会继续努力，因为我知道，每一份努力终将带来改变，而每一个故事，都值得被更广大的人听见。
Today, the self-media account I operate has gradually grown, with tens of thousands of views. I also started to get better at it, and I also started to know better how to think about what the audience wanted. This experience made me understand that operating self-media is not only a combination of technology and hard work, but also a competition with myself. Those nights when I stayed up late writing copy, the frustration of seeing data bottlenecks, and the touching feeling of thanks from the first fan message, all became the reasons for me to persist. In the future, I will continue to work hard, because I know that every effort will eventually bring about changes, and every story deserves to be heard by a wider audience.
自媒體的辛苦是需要堅持的，先做再說陪伴你一起共同成長。
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